Sober & Connected
Choosing clarity, creating connection.
The 'wine mom' culture is everywhere. It's sold as a necessary tool, a sophisticated escape, a deserved reward for the stress of parenting. And maybe it works for some.But maybe, for you, it feels... off.Maybe you've started to question the default. You've noticed the morning-after haze that steals your energy, or a subtle disconnect in the evenings. It's not a 'problem,' but a quiet, persistent feeling that there might be a different way: a path to being the calm, present, and clear-headed parent you truly want to be. You're in the right place!Sober & Connected is a resource for parents who are ready to explore that path. Please note this is not a recovery program and we do not offer medical advice. This is a supportive space to help you find your own way back to yourself.Our core philosophy is simple: The Virtuous Cycle. We believe that choosing presence by letting go of alcohol actually makes parenting feel easier. When parenting is easier and more connected, the desire to escape the burden with a drink naturally fades.This brand was born from one simple, unshakable belief: Every child is entitled to a secure, consistent, and predictable home.For years, I questioned the role alcohol played in my own life. I saw how it could consume the best of our time, money, and energy. But it was only after having my own child, six years into a sober life, that I started connecting the dots back to my own childhood.Sober & Connected is the resource I wish had existed for me. It’s here for you.
See The Toolkit
The Virtuous Cycle of Connection
Our core philosophy is a simple but transformative cycle.We believe that true connection - the deep sense of security a child feels when they are truly seen and heard - is the foundation of a happy home.This kind of connection is built with presence: the ability to show up for the small, everyday moments with a clear mind and an open heart, free from the subtle emotional haze that alcohol can create.Here is the powerful truth we help parents discover: Choosing presence makes parenting easier. And when parenting feels easier and more connected, the desire to escape with a drink naturally fades. Our tools are designed to help you build this self-sustaining cycle and give you the quiet confidence to be true to your own values, even in the face of social pressure.
Connecting the Dots
My own path to sobriety didn't start with parenting. It started over a decade ago with practical, real-life realizations. I was in a relationship where drinking was the priority, and I was often left feeling second-best. I started to look at alcohol differently and what it was (and wasn't) doing for me.I realized it consumed the best of my energy, money, and time—resources that could be spent in much better ways. So I made a choice for my own health and well-being. I never thought of myself as an alcoholic, I just chose a way of life that served me better.Fast forward several years. I was six years sober, in a happy relationship, and had my own child.That's when I started connecting the dots back to my own childhood.My parents were social drinkers. No one in this equation is an 'alcoholic' per se, as we've come to understand the term. And yet, I remember those moments of disconnect. The feeling of being around tipsy adults, confusion about the different behaviour I received as a child, and the quiet erosion of 100% trust. After having my own child I knew with clarity, that I wanted something different for my own child.I made a vow to provide an unwavering sense of emotional safety. I want my child to be able to trust me, fully, at any given moment.Sober & Connected was born from that vow. It’s for the parent who feels that same quiet pull—not for a 'problem,' but for a deeper connection.
Explore The Toolkit
the toolkit
Sober & Connected Journal
28 Days of Presence and Reflection
Connected Evenings Toolkit
A gentle bedtime ritual for presence, connection, and calm
5-day Mini Journal
Reflect on and gain strength for your sober life
Join the circle
Join the Sober and Connected email list to get reflections, updates, and gentle reminders that you’re not alone.
Privacy policy
Last Updated: 21 October 2025
1. Introduction
Welcome to soberandconnected.com. Your privacy is of the utmost importance to us. This Privacy Policy outlines how Sober & Connected ("we", "us", or "our") collects, uses, protects, and shares your personal data when you visit our website.
We are committed to processing your data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
2. Who We Are
The data controller responsible for your personal data is:
Sober & Connected, Media Planning MM
Niko-Schwarzkopf-St. 17, 63322 Rödermark, Germany
Email: [email protected]
3. What Personal Data We Collect and Why
We collect personal data in the following ways:
a) Information You Voluntarily Provide
Email Subscriptions: If you subscribe to our newsletter or mailing list, we collect your email address. We use this data to send you communications you have requested. This data is stored and processed by our email marketing provider, ConvertKit.
b) Information We Collect Automatically (Analytics and Advertising)
When you visit our website, we automatically collect certain technical data using cookies and similar tracking technologies (like pixels). This data includes:
Technical Information: Your IP address, browser type and version, device type, time zone setting, and operating system.
Usage Data: Information about how you use our website, such as the pages you visit, the time you spend on each page, and the links you click.
We use this data for the following purposes:
Website Analytics: To understand how visitors interact with our website, which helps us improve our content and user experience. We use Google Analytics for this purpose.
Advertising and Retargeting: To measure the effectiveness of our advertising campaigns and to deliver relevant ads to you on other websites and social media platforms (such as Google, Meta/Facebook, and Pinterest) after you have visited our site. This is often known as "retargeting."
4. Legal Basis for Processing Your Data
Under GDPR, we must have a legal basis for processing your data. Our legal bases are:
Consent: We rely on your explicit consent to process your data for email marketing and for the use of non-essential cookies for advertising and retargeting purposes. You can withdraw your consent at any time.
Legitimate Interest: We process technical and usage data for website analytics and to ensure the security of our site, based on our legitimate interest in maintaining and improving our services.
5. Cookies and Tracking TechnologiesOur website uses cookies and similar tracking technologies (such as pixels) to collect the data mentioned above. A cookie is a small text file stored on your device, and a pixel is a tiny piece of code that allows us to track user activity.When you first visit our site, you will be asked for your explicit consent to use these non-essential technologies for analytics and advertising via our cookie banner.For a complete and detailed list of all cookies and trackers we use, their specific purpose (e.g., Google Analytics, Meta), their provider, and their duration, please see our full Cookie Policy.
6. Who We Share Your Data With
We do not sell your personal data. We only share it with the following categories of third-party service providers (known as "data processors") who help us operate our business:
Platform Provider: Carrd, Inc., which hosts our website.
Analytics Provider: Google LLC (Google Analytics) to analyze website traffic.
Advertising Partners: Google LLC, Meta Platforms, Inc. (Facebook/Instagram), and Pinterest, Inc. to help us with retargeting and advertising campaigns.
Email Marketing Provider: ConvertKit to manage our email lists and communications.
These third parties are contractually obligated to protect your data and are prohibited from using it for any other purpose.
7. International Data Transfers
Your personal data may be transferred to and processed in countries outside of the European Economic Area (EEA), such as the United States, where our third-party service providers (like Google, Meta, Pinterest, and Carrd) are based.
We ensure that such transfers are lawful and that your data is protected by implementing appropriate safeguards. This includes relying on adequacy decisions from the European Commission, such as the EU-U.S. Data Privacy Framework, and using Standard Contractual Clauses (SCCs) approved by the European Commission.
8. How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it. For example, we will keep your email address on our mailing list as long as you remain subscribed. Analytics data is typically retained in an aggregated or anonymized form for longer periods.
9. Your Data Protection Rights under GDPR
If you are a resident of the EEA, you have the following rights regarding your personal data:
The right to access – You have the right to request copies of your personal data.
The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.1
The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
The right to withdraw consent – You have the right to withdraw your consent at any time where we relied on your consent to process your data.
To exercise any of these rights, please contact us at [email protected]. You also have the right to lodge a complaint with a data protection authority.
10. Changes to This Privacy Policy
We may update this policy from time to time. The updated version will be indicated by a "Last Updated" date at the top. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us at: [email protected]
Imprint / impressum
Information according to § 5 DDG (German Digital Services Act)Media Planning MM
Niko-Schwarzkopf-Str. 17, 63322 Rödermark, GermanyContact: [email protected]VAT identification number according to § 27 a of the German Value Added Tax Act: DE355190582Responsible for content according to § 18 Abs. 2 MStV:
Media Planning MM
Niko-Schwarzkopf-Str. 17, 63322 Rödermark, Germany